The Roadmap

Farm Renaissance

We are what we eat. So a thriving America starts with a thriving farm. Let’s help family farms flourish so we can eat better, boost our local economies, and make millions of acres of land more productive and sustainable for generations to come.

Mile Markers

Grow with the flow

Implement regenerative agriculture practices on half of American farmland, equaling 400 million acres.

Regenerative farming is a land-management approach that actively restores soil health, enhances biodiversity, and improves the water cycle rather than just depleting or sustaining the land.

Save the family farm

Double the number of family farms and reverse the trend of American farm loss.

A strong agricultural economy starts with farmers who can stay on the land. Doubling the number of family farms would help strengthen rural communities and keep more American farmland in the hands of the people who work it.

America runs on farms

Make American soil the most healthy, valuable, and sustainable on Earth.

Build healthier soil across America’s farmland so our farms can keep producing good food, supporting communities, and feeding the country for generations.

Runoff rundown

Cut nutrient pollution from American farmland by 50 percent.

Keep valuable nutrients where they belong: in the soil helping crops grow.

Tough to swallow

Eliminate harmful pesticides from American food and waterways.

Reducing toxic pesticide use will protect the food we eat, the people who grow it, and the waterways that run through and around our farms.

Recall off the table

Make American food the safest and cleanest in the world.

We start by protecting the soil and water that make our food system possible.

Farm to fork

Ensure every American knows where their food comes from and how it was grown.

Make it easier for people to understand and appreciate the people and places that brought them dinner.

Proofs of Progress

One family ranch is changing how we think about soil

Just outside Bismarck, North Dakota, the Brown family is showing how working with nature can help regenerate farmland. At Brown’s Ranch, the family grows more than 50 types of crops and cover crops without tilling the soil, while rotating cattle across pastures to mimic the diversity of native grasslands. Their approach puts soil health at the center of farming, offering a model for building more resilient land and passing a healthier operation on to the next generation.

A little incentive, a better deal for farmers

In Iowa, farmers who plant cover crops can qualify for a $5-per-acre discount on their crop insurance premiums. Cover crops help keep soil in place between growing seasons, reduce erosion, and protect water quality, while the discount helps offset the cost of adopting the practice. The farmer-friendly program has inspired a similar approach in Illinois, showing how practical incentives can make conservation a more attractive choice for producers.

Healthier soil in the Cornhusker state

In Nebraska, building healthier farmland is becoming a statewide priority. The Nebraska Legislature established a Healthy Soils Task Force, and the University of Nebraska-Lincoln now runs a statewide Soil Health Program that helps farmers explore practices like cover crops, perrenial plants, and integrating livestock with crops. By connecting research with real-world farming, Nebraska is helping producers rotect their soil and the state’s agricultural future.

Better for land and the bottom line

After his children were diagnosed with a rare genetic condition linked to the ingredients in agricultural pesticides, Iowa farmer Seth Watkins decided to reduce chemical inputs and farm more in line with nature. Now, after planting cover crops, diversifying his lineup, minimizing soil disturbance, and investing in other regenerative practices, he’s saving money on inputs and maximizing his return on investment.

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