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Mega Fire
Let’s End the Megafire Era
Fire has always been part of nature, but megafires are different. Today's largest wildfires burn hotter, spread faster, and leave behind landscapes that often can't recover on their own. We created many of the conditions that led to today's megafires. That also means we have the power to change them.
How to Fight Fire with flavor
Two Ways
to Fight Fire
Sign the Petition
Join thousands of others who are calling on leaders to invest in smarter wildfire policies for healthier, more resilient forests.
Buy the Sauce
Every purchase helps fund wildfire prevention and forest restoration. 100% of proceeds directly support our nonprofit partners’ work to make forests and communities safer.
Smoky ChipotleOOOH!Smoke Signal
Smoky Chipotle
Read the warning signs. Proactive land management and early detection reduce the risk of catastrophic wildfires. Fund healthy landscapes and community education.
$9.99 / 8 oz
SerrabaneroMmm!Good Fire
Serrabanero
Not all fire is bad fire. Fire is natural – what isn't natural is dry, diseased forests. Indigenous communities managed forests with fire for thousands of years. Fund prescribed burn programs.
$9.99 / 8 oz
Red ScorpionDANG!Mega Fire
Red Scorpion
We built this era, we can dismantle it. When forests aren't cared for, destructive wildfires take hold and become megafires that scorch seeds, kill any chance of regrowth, and intensify the next fire. Fund forest management and restoration.
$9.99 / 8 oz
How Did We Get Here?
Megafires today aren't simply natural disasters; they're the result of decades of human choices and neglect.
Megafires are made, not born. A century of fire suppression and mismanaged landscapes built the conditions, but warmer temperatures are pouring fuel on them. We built this era, which means we can dismantle it and build something better. For much of the last century, wildfire policy has been reactive and focused on defense. While well-intentioned, we need to be on offense as fire seasons get longer and more extreme.
What Makes a Megafire Different?
Extreme megafires climb into the forest canopy, spread rapidly, generate their own weather, and burn with such intensity that they can sterilize the soil and destroy the seed bank beneath it. Instead of a forest growing back naturally, millions of acres are left without the trees or seeds needed to recover.
“Megafires are reshaping how we live, work, and breathe.”
— Matt Weiner, CEO Megafire Action
High winds spread megafires quickly across the landscape, causing the fires to spread rapidly into vulnerable communities, quickly overwhelming the firefighting response, and threatening lives and homes.
It Doesn't Have To Be This Way.
The science is clear: proactive work on the land before wildfire, combined with reforestation afterward, is how we restore ecosystems, improve water quality, store carbon, and make forests more resilient to future fires.
The Future Isn't Written
Better forest management, smarter development, reduced pollution, prescribed fire, and large-scale reforestation can all help create healthier, more resilient landscapes. Megafires may be our reality now, but they don't have to define our future.
Sign the Petition
Add your name to stand with thousands of others calling on leaders to invest in smarter wildfire policies for healthier, more resilient forests.